Los Angeles (March 7, 2012) – As the front man of GRAMMY Award-winning recording group Maroon 5, Adam Levine has left an indelible mark on popular music and is set to extend his brand with the launch of his first fragrance, 222 by Adam Levine. The fragrance, which is scheduled to launch in May 2013 will reflect Levine’s personality and style. Levine is teaming up with ID Perfumes to develop his signature scent. The eau de parfum will be sold in 1.0, 1.7, and 3.4 fluid ounce bottles at a suggested retail price of $36, $45, and $65, respectively, in both men’s and women’s varieties. Gift sets and ancillary products will be released seasonally. “Adam is a performer with tremendous charisma—both on stage and on TV. Endeavoring to capture that in a bottle has thus far been very exciting and we're certain the final products will be even more so” said chairman and CEO of ID PERFUMES, Ilia Lekach.
Adrenalina Inc (AENA.PK) “DBA” ID Perfumes (IDP) is a new business venture whose management team stirred the perfume industry by developing and executing one of the most successful perfume launches of the decade for Katy Perry’s debut perfume “Purr by Katy Perry.” Catering to both local and duty free retail, ID Perfumes products will be found in a variety of major retail and specialty chain stores in the United States and International markets. In the United States, ID Perfumes retailers will include major department stores as well as boutique chains. Internationally, ID Perfumes products will be sold through established distribution networks in Canada, Mexico, South America, United Kingdom, Europe, Middle East, Asia, and Far East.