Adam Levine to Produce New NBC Music Competition Show

Adam Levine as a coach on NBC's The Voice in 2013.
Adam Levine and The Voice EP have joined forces to create Songland

NBC's Songland will soon become your new favorite music competition show.

It was announced earlier today (Friday, March 20) that The Voice executive producer Audrey Morrissey and Maroon 5 frontman (and The Voice coach) Adam Levine are teaming up to produce and write a newly bred type of music competition for NBC. Titled Songland, the show will showcase the extremities and importance of songwriting and songwriters. 

Here's a statement from Billboard.com:
Songland is being produced by Live Animals in association with Dave Stewart Entertainment and Levine's 222 Productions. The three-time Grammy winner will be an executive producer on the project alongside Morrissey, Stewart, Live Animals' Ivan Dudynsky and Levine's manager-turned-producing partner Jordan Feldstein.

The news comes nearly two years after NBC announced it had inked a development dealwith the Maroon 5 frontman, though Songland doesn't fall under the first-look as it was created by Morrissey and Stewart. Levine has shrewdly capitalized on the The Voice's success, having diversified his resume with an acting career (Begin Again, American Horror Story), endorsement deals and fashion and fragrance lines.

Songland is planned to air in early/mid-2016.

For more information, click on the link:
www.billboard.com/articles/news/6509257/adam-levine-the-voice-ep-nbc-songwriting-competition-show

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