Adam Levine talks about The Voice's failure to launch stars
|Levine on Billboard magazine.|
In a lengthy and entertaining interview on The Howard Stern Show yesterday morning (Tue, Oct. 27), Maroon 5 frontman Adam Levine visited the show to speak about his band's success, the Super Bowl 50 rumors, and his frustration about his show The Voice's failure to launch any successful recording artists.
But that is just it, it's not NBC's fault, is it? People who have won The Voice, such as Josh Kaufman, Craig Wayne Boyd, Tessanne Chin, among several others, get carried on from the NBC platform to the recording industry world. Pop and rock artists who have won the show such as season 5's Chin or season 8's Sawyer Fredericks become signed artists under Universal Music Group's subsidiary of Republic Records while country and alternative artists who have won, season 3 winner Cassadee Pope for example, move onto UMG's Big Machine and Republic Nashville.
Here are some of the highlights from the interview.
Adam on Universal Music Group: "The rollout of all that is still such a mess and by the way, just to clarify, this has nothing to do with what happens on NBC or with the people. In that time, we do so much great s— for these singers, and then they go to a record label that I won’t mention. But they go to a record label that f—s it up."
Adam on post-Voice rollout: "Most of them don’t even [rush the winner into recording and writing with a bunch of producers that have zero connection to them]! You’d be shocked to see it. The show ends, and they’re like, ‘Okay, they don’t matter to me anymore.’ This is how they feel on the other end [...] I don’t understand why they don’t care. That’s what drives me absolutely bonkers. And then it makes me feel defeated on my end because there’s really not much I can do."
Adam on his feelings towards the post-Voice rollouts: "We get so attached and so passionate about helping these guys. And now it’s become this thing where I feel like after I want to be part of it, too, to whatever capacity I can. And I’m glad I’m saying this on air so maybe the label will get angry and fuck off, so we can get somebody else to do it."
Read the interview entirely below: